世界顶级企业是怎样做VIS规范的?

俗话说“不以規矩,不成方圆”,对于很多知名品牌而言,都有一套完整的设计规范,以此来规范企业对外品牌化的统一管理。本文整理了30个国际知名的品牌,供设计师参考。

1.Skype

链接地址:http://issuu.com/bondo/docs/skype_brand_book_-_look

2. Sony

链接地址:http://issuu.com/bondo/docs/logo_name_and_logo_guideline

3. Apple

链接地址:http://issuu.com/bondo/docs/apple_identity_guidelines

4. STARBUCKS

链接地址:http://issuu.com/bondo/docs/qsr_starbucks__we_proudly_serve__lo

5. Microsoft

链接地址:http://issuu.com/janjaneczek/docs/microsoft

6. McDonald’s

链接地址:http://issuu.com/corporateidentity.blog/docs/guidline_mcdonalds 

7. KFC

链接地址:http://issuu.com/janjaneczek/docs/brand_book

8. hp

链接地址:http://issuu.com/isabelsigaris8/docs/hp_brandbook 

9. DELL

链接地址:http://issuu.com/fabiochapsnucatolo/docs/dell_brand_standards 

10. IBM

链接地址:http://issuu.com/felixoletic/docs/brandbible_print_export

11.adidas

链接地址:http://issuu.com/janjaneczek/docs/adidas 

12. intel

链接地址:http://issuu.com/danielecavoli/docs/intel3

13. lego

链接地址:http://issuu.com/threesquaredesign/docs/lego_standard_manual

14. FedEx

链接地点:http://issuu.com/janjaneczek/docs/fedex 

15. Adobe

链接地址:http://issuu.com/logobr/docs/adobe_brand_guidelines 

16. SWAROVSKI

链接地址:http://issuu.com/st93868/docs/brand_basics_v1

17. GE

链接地址:http://issuu.com/bondo/docs/ge_brand_guidelines

18.Ford

链接地址:http://issuu.com/janjaneczek/docs/42616353-brandbook-ford

19. LEXUS

链接地址:http://issuu.com/janjaneczek/docs/lexusbrandguideline

20. Medium

链接地址:https://www.behance.net/gallery/7226653/Medium-Brand-Development 

21.HEINEKEN

链接地址:http://issuu.com/bondo/docs/hnv_guidelines_12.2011_v3

22.bing

链接地址:http://issuu.com/bondo/docs/bing_product_guidelines_copy 

23.BlackBerry

链接地址:http://issuu.com/bondo/docs/blackberry

24. EVERNOTE

链接地址:http://issuu.com/bondo/docs/evernote_quick_brand_guidelines

25. VW

链接地址:http://issuu.com/corporateidentity.blog/docs/guidelines_vwlogo

26. Canon

链接地址:http://issuu.com/janjaneczek/docs/identity_guidelines 

27. HUAWEI

链接地址:http://issuu.com/lifending/docs/______vi______

28. PHILIPS

链接地址:http://issuu.com/lifending/docs/philips

29. twitter

链接地址:http://issuu.com/meganconnor1/docs/branding_guidlinesh

30. m&m’s

链接地址:http://issuu.com/ninapatel/docs/m_m

原文:数英网